Billing & gifts
Pricing and what's in each tier.
Free, Premium, and Lifetime — what each one gets you.
Updated
Three tiers. Pick the one that fits.
Free — $0
- 3 recorded messages (video, audio, or text)
- Full access to milestone scheduling
- Curated starter prompts
- Family vault with one recipient
The free tier is genuinely usable. Three messages is enough to feel the weight of what you're creating and decide if this matters to you.
Premium — $9.99/month or $79/year
- Unlimited messages
- Full prompt library (hundreds of prompts)
- Milestone-based delivery for every milestone
- Family vault with unlimited recipients and one co-admin
- Weekly prompt nudges (optional)
- Priority support
Annual saves about 35% versus monthly.
Lifetime — $199 one-time
- Everything in Premium, forever
- One purchase, no renewals
- Giftable
- Transferable if the dad in your life doesn't already have an account
Lifetime is the most popular gift purchase — see Gift memberships.
Plan changes
Upgrade or downgrade any time. If you downgrade past your current message count, your existing messages stay — you just can't add new ones until you're back under the limit.